LoveJojo is run by a girl named Jojo.  Jojo started this online store as a hobby selling small phone charms in 2010 in her first year of university.  Eventually university work became too much and the shop had to take a break.  Now that she has graduated, she has a lot more time to dedicate to bringing you the most kawaii items in the world!

The name originates from the act of gift-giving; when you sign a card or gift off with “Love, Jojo x”